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Specializing in Labor and Employment Law |
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I have had
the opportunity to help many companies, both large and small, develop
and implement anti-discrimination programs and procedures, whether in
hiring practices, in the workplace environment, or in sexual harassment
prevention policies and training programs. These companies then seem to
acquire a warm feeling that they have now insulated themselves from
potential liability during a discrimination or sexual harassment
complaint and/or lawsuit. Once these
policies are printed in their handbook, acknowledged by the employee,
and displayed in some type of letter format alongside of the state and
federal compliance posters, they are now confident that the potential
problems are now either avoided or corrected. In some
cases they may be right. But, in others, I forewarn the companies that
the policies are the easiest to develop and change, but that's only the
beginning of compliance. The work environment is the intent of the
compliance with the laws, and changing the environment is a difficult
and sometimes long process. Changing or
at least modifying the work environment in most cases is “the weakest
link” in discrimination and harassment prevention. Training
that focuses on learning instead of legalities will change employee
behavior and reduce potential claims. In several
recent cases, the U.S. Supreme Court has articulated its mandate to
employers: A policy prohibiting harassment and discrimination in the
workplace not only is required, but must be clearly and effectively
communicated to company managers and employees so that they both
understand the policy and can apply it in practice. The latter is most
important. These cases
make clear that companies must examine and re‑evaluate their
entire approach to presenting this information. Providing proper
training is vital to setting workplace cultural and legal standards,
reducing claims, and eliminating punitive damage awards. But there's
a serious problem with most employment and workplace compliance
training. Without realizing that the most important outcome is an impact
on behavior, some companies simply pass out materials about
discrimination, sexual harassment, or employment issues to employees;
others conduct a single orientation session or give their employees
limited exposure to information or training materials without any link
to corporate culture, expectations, or standards. Some
companies focus on the law and attempt to make "legal experts"
of their employees and managers rather than present training in a way
that managers and employees understand and are able to apply in
practice. These organizations are essentially assuming they have
inoculated themselves legally and as a result feel that they are free of
liability. However, in
the current legal environment, the failure to view training as a
business issue rather than merely a compliance burden can leave
companies vulnerable not only to significant financial risk but also to
business consequences, including loss of productivity and poor employee
morale. For an example, just look at Texaco, which settled race
discrimination claims in 1996 for $176 million. This organization has
now recognized the need for high-level attention to employment law and
the need to treat issues of civility, legality, and behavior as
boardroom-level issues from which their training flows. Unfortunately,
this understanding came at a very high price. To ensure
that employees truly understand the intent of employment law is to
regulate behavior at work—employers should focus on legal learning,
rather than just the specifics of applicable laws. Organizations should
begin with the premise that certain key principles are very important to
convey, and legal learning means that these concepts must be
communicated in a way that affects behavior on the job. This involves
proper company leadership, information delivered in line with adult
learning principles, and a plan and commitment to reinforce key learning
principles. A BUSINESS
ISSUE First, the
top leaders or owners of an organization must recognize that adherence
to the law and to behavioral standards in the workplace is as important
as any other organizational initiative, such as sales or financials.
Senior executives must elevate legal learning to the same level as other
business issues that are regularly discussed in the boardroom, and
recognize that failing to adhere to behavioral standards in the
workplace is as risky as failing to properly serve the organization's
customers in a service-oriented business such as ours. Ironically,
the same companies that conduct regular sales training sessions and
performance reviews, make plans to prevent a new competitor from
outflanking them, and invest in research and development fail to
appreciate that maintaining legal standards of behavior requires the
same kind of focus and commitment. Though the expense is far less, the
benefits can be substantial, as Texaco again reminds us. The harm from
illegal practices can rock a company's image, morale, productivity, and
financial position. Second, the
senior executives of the company must set the example of appropriate
behavior in the workplace and then must tactically deploy the necessary
resources to communicate these standards effectively throughout the
organization. Senior executives should include the issue in strategic
discussions and make sure that it is on their personal list of business
objectives. Every other serious business matter is regularly addressed
in several formats. Compliance with employment laws must be treated in
the same way. Senior
executives' behavior must match the message conveyed. Employees learn
from leaders not only job skills but how to present themselves. If
executives' own actions do not match their message to others, then the
actual behavior is what will be believed and emulated. In most cases
this is the main problem area in our organizations. Consistent
Message How do you
get people to behave in line with cultural standards, policies, and
legal requirements? By focusing on learning rather than on legalities.
To do that, companies should formulate a consistent message that all
departments communicate in a variety of ways. Companies whose managers
understand that sexual jokes and inquiries are not appropriate are in a
stronger position than those whose managers can explain the affirmative
defense set out in Faragher vs. Ellerth (Supreme Court case that
established the need for a sexual harassment policy and the mechanism
for reporting, investigating, and administering remedial disciplinary
action if appropriate). Whatever
form the training takes, whether it is in front of a computer screen or
in a classroom, it should be designed and its effectiveness measured by
whether the instruction effectively communicated and changed standards
of behavior. Just as any investment in equipment, advertising, or
expertise is measured against results, the training or learning
investment should be measured against such evidence as its impact on
workplace behaviors, use of company HR systems and procedures, and
complaints of discrimination or lawsuits. Moreover,
instruction should be evaluated by learning criteria such as these: • Is it interactive and experiential
(elements vital to adult
learning)? • Does it use a model designed to address specific behaviors? • Does the learning design involve a variety of approaches to match
the needs of different participants? Finally,
there is another issue just as important as learning methods. Some
people would never tell a racial or sexual joke because they don't
believe it's funny or appropriate in the workplace. But other people
could spend hours in class being taught that discrimination, offensive
jokes, and the like are not only wrong but also cruel and unkind, and
they would never understand. Such individuals may never "get
it." Instead,
these people need to "get" that it is against company policy
for them to behave this way. They should be informed that they are
required to respect this policy in the same way they are required to
wear safety shoes in the mill. If they don't follow the rules, it could
lead to personal liability and affect their job. You must communicate
the inappropriate conduct to them immediately. Explain that the conduct
is unacceptable and is against company policy, and that their failure to
correct could result in some form of disciplinary action. I find that
one of the best motivators to deal with these types of individuals is to
emphasize that, under current state and federal laws in addition to
current case law, employees can be held individually liable for
inappropriate conduct or communication—not just the company. In
2000, the typical judgment against an individual for creating an
uncomfortable work environment was between $400,000 and $600,000 dollars.
They usually reconsider their actions at this point. Legal
compliance requires the complete attention of the organization and all of
its component parts. The strongest companies will make compliance with
labor and employment laws part of their core principles and values and
will use adult learning methods to demonstrate that adhering to
appropriate workplace behavior is consistent with their mission statement.
Once the leader in the organization is committed to the idea that behavior
standards can be communicated and implemented through a strong,
centralized learning effort, the risk of liability can and will be
minimized. About the author ABSSI / Industry Focus / September 2001 Copyright © 2001 RP Consultants All rights reserved
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